After their 2024 renaming, Garrett Kuroda, the Team Leader and a Realtor of Lighthouse Realty Group wanted to refresh their brand mark. He laid out a number of objectives which included: a mark that utilizes the acronym LRG, an iconic lighthouse reference, an alternate mark that they could use for apparel purposes that incorporated custom script, and an emphasis on balance + readability. The branding approach was highlighted in Garrett's phrase, "casual competency." I drew custom logo type where one mark conveys lifestyle, the other business, but both have inklings of the other baked into the design.
