notjarin.com

Oh Wow Cool PDF

Identity Design

Design Team: Jarin Moriguchi

The mission of Oh Wow Cool PDF is: (1) To push back against the idea of the PDF as a dead publishing medium. (2) Support the creation and sharing of PDF publications.

I wanted the mark to feel true to the digital nature of the PDF while expressing human-ness by pulling forms from hand-drawn elements, such as doodling and graffiti, while maintaining the distinct aesthetic of vector-based drawing to make this process transparent. This principle and balance are carried on throughout the system for illustration and iconographic elements.

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