Daisy Product Development is an product engineering company from Seattle powered by Erica Keenan and Alex Le Roux. Daisy PD wanted to establish their brand in a way that put their dynamic and agile approach to product development at the forefront of the design. The identity and website feel both structures and in-flux. Wireframing elements, nods to familiar CAD UI and elements of play make up Daisy PD's visual identity.
