Daisy Product Development

Daisy Product Development is a Seattle-based product engineering studio working with some of tech’s largest companies. The identity reflects their agile, iterative approach. Structured, but in motion.

The visual system balances precision and play. References to wireframing and familiar CAD interfaces inform the graphic language, while modular layouts introduce rhythm and adaptability. The tone is technical without feeling sterile.

The website extends the system into a responsive framework built around clarity and structure. Grids, restrained typography, and dynamic compositional elements reinforce their process-driven methodology while keeping the focus on the work.