notjarin.com

Maui Girl

Logo Design + Art Direction [Proposal / Concept}

Designer: Jarin Moriguchi

This project focused on revitalizing the branding for Maui Girl, a swimwear company based in Maui, to appeal to a more contemporary and diverse audience. Two new potential visual directions would maintain the brand’s island roots while incorporating a modern, adventurous aesthetic that extends beyond swimwear to outdoor activities and apparel.

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